Business 360 Northwest


Business 360 Northwest is based in Seattle, Washington and works with small and medium-sized businesses in the Pacific Northwest. Whether you are a start-up, poised for growth, looking for new opportunities, or struggling with a business problem, we can help you chart a path going forward. Our philosophy is that if you have a great product, an efficient organization, and talented people – in that order – you can have a thriving business.

We can help you explore ideas, give you honest feedback, assist you with strategy and planning, and guide you through implementation. We specialize in the areas of products, markets, customers, management, team building, business organization, communication, marketing and sales. We work in small group settings or one-on-one. We offer practical solutions that will make a big difference in your business.

Not sure if our services are the right fit for you? We offer a one-hour, free consultation to help you work through a business issue or problem.

Barney Cohen

Barney Cohen

Barney is the President and CEO of Business 360 Northwest. He has more than 40 years of experience in starting and operating businesses. From a single retail record store, Barney built one of the largest wholesalers of prerecorded music in the world. He specializes in helping businesses manage their growth and take their business to the next level.

Once Barney’s wholesale music business reached $900 million in sales, he decided to take the company public. He spent a year working with JP Morgan doing due diligence and making presentations to potential investors across the country. Valley Media’s initial public offering was in April of 1999. Read the complete story of Barney and Valley Media here.

Barney has an undergraduate degree from Antioch College in Yellow Springs, Ohio and an Executive MBA from Harvard University. He is the past board president of the National Association of Recording Merchandisers (now the Music Business Association). He has served as a board member with Kids First, The Santa Fe Symphony, and Santa Fe Community Radio.


Joan McCoy

Joan is a consultant with Business 360 Northwest and has 35 years of experience in the communication field. As a consultant for the past 13 years, she helps businesses meet their objectives through strategic planning and implementation. She specializes in the areas of communication, community outreach, reputation management, advocacy, marketing, and business organization. She also provides nonprofit clients advice on capacity building, board development, fundraising, and community partnerships.

Prior to consulting, Joan worked for ARCO Alaska where she spent 20 years managing their community and public affairs activities. She has also worked for the Anchorage Daily News, the Anchorage Convention and Visitors Bureau, the Utah Travel Council and the USO in Kaiserlautern, Germany. Joan had been a journalist with several newspapers and magazines and served as a legislative and press aide to former U.S. Congressman James J. Florio.

Joan has an undergraduate degree in political science and a master’s degree in communication both from the University of Maryland at College Park. She has a professional certificate in fund raising management from Indiana University’s Center on Philanthropy.

She is a past board member for the U.S. Chamber of Commerce and the past board chair of the Alaska State Chamber of Commerce. She also serves as a trustee for the Hanlon Foundation.