Before you begin, read The $100 Startup

100 startup 2One of my favorite pastimes is reading. When I’m not looking for the next compelling detective novel, I’m searching for great books about business. Lately, I’ve been reading – or in some cases skimming – books about being an entrepreneur. For me, a successful entrepreneur has a strong dose of curiosity, thrives on innovation, and is willing to take risks. But most important, an entrepreneur is always looking for new product ideas.

A book I really enjoyed is The $100 Startup by Chris Guillebeau. It’s an easy to read account of the actual experiences of many budding entrepreneurs. Guillebeau has many points to make, but here are a few that really struck me:

  • You don’t need a lot of money to start a business.
  • You don’t need a formal business plan.
  • You don’t need to do a lot of things that conventional wisdom tells you to do.

What you do need is a product you love and a customer who is willing to pay you for it.

Basically, his premise is that most of the stuff we do when starting a business isn’t necessary. In the startup phase, all that you really need is a good product and customers to buy it. Over time, all the rest of the ‘stuff’ will take care of itself.

I couldn’t agree more. This book is well worth reading.

Barney Cohen

President, Business 360 Northwest

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