Once you have a website and a newsletter, you’re ready to enter the world of social media. There are lots of social media platforms – Facebook, Twitter, LinkedIn, Google+ and Pinterest – that you can engage in. But my number one social media avenue for small businesses is blogging.
Once you get the hang of it, blogging is pretty easy to do. Blogging should not be used to promote your business, but to position you as an expert. When you write a blog consistently you’ll have original content that you can repurpose over and over again, especially on those other social media platforms.
Once you start blogging, look for other bloggers that focus on your area of business and comment on their blogs. Find online forums that concentrate on your area of expertise and insert yourself into the conversation. The goal here is to get people interested in you so they start to mention you on their blogs. As you develop relationships with bloggers, offer your original content for their blogs. You can also ask them to be guest bloggers on you blog.
In time, you’ll find you’ll be ‘all over the web.” Word travels very fast in cyberspace – both good and bad – so be sure to provide quality information that will help people. After a while, you’ll find your own voice and learn how to tell your own stories.
One of the biggest challenges to blogging is consistency. You have to decide how frequently you are going to blog and then do it. You don’t have to blog every day. However, whatever timeframe you decide, stick with it if you want to build traction.
Business 360 Northwest