Establish yourself as an expert

haroIf you want to share you expertise or promote your business, using a publicity service such as HARO (Help a Reporter Out) is a great way to get exposure. And it’s free. When you sign up, HARO will send you three emails per day with questions that require expert advice.

Using HARO on a regular basis allows me to stay up-to-date on the business issues that are on people’s minds. It also gives me ideas for my own blogs. Here are some of the things I’ve learned:

  • Read the query and requirements carefully.
  • Always answer the question that is being asked. Be specific and to the point.
  • Write in a ‘jargon free’ style that states your point concisely.
  • Well written responses get more attention.
  • In general, keep your responses short (about 200 words).
  • Provide meaningful responses in your area of expertise. Don’t stretch your experience to meet the reporter’s question.
  • Provide a sentence at the end about who you are and a link where people can find out more.
  • Include a link to your website.
  • Don’t expect a phone call to talk about why you’re the right person to be interviewed. Reporters are busy and they won’t waste their time trying to decide if you have something meaningful to say. Tell them what you have to say in the response.
  • If a reporter reaches out to you, respond in a timely manner.

HARO has become a great marketing tool for me and if you commit to using it over time I believe you will find it useful for your business.

To sign up for HARO, click here.

–Barney Cohen

President, Business 360 Northwest

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