Following my instincts

record storeOnce I was selling used records in my store in Woodland, California I saw a dramatic increase in the number of students from the University of California, Davis driving the 10 miles to purchase them. The college kids kept telling me over and over again that I should open a store in Davis because there wasn’t a good store with a wide variety of new titles – and no used records.

Even though I was mulling over the idea of a second record store in Davis, what really propelled me forward was a conversation I had with one student. His comment went something like this. “I love music. My fellow students love music. We don’t have a lot of extra money to spend. I have a car, so I can drive the 10 miles to buy music. But there are so many students who don’t have a way to get to Woodland, but would love the opportunity to buy records, especially used ones”.

My idea was becoming clearer and I decided that if I opened a store in Davis I would focus on selling to college kids. I would have to make my store ‘cool’ enough that students would want to frequent it and I would have to carry records the college audience would buy. Personally, I liked the idea of growing my business and being a bigger player in the music business. And I was sure that if the store was successful, I would make more profit and be able to increase my personal income.

I remember thinking at the time that the idea of a second store sounded better every day. But before I took the idea any further, I needed to create a vision for a new store. My next blog will take you through my visioning process.

–Barney Cohen

President, Business 360 Northwest

 


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