Implementing the plan to open a second record store in Davis, California turned out to be relatively easy because I had taken the time to go through the steps necessary to have a successful outcome. I had a really clear vision, realistic goals, and a solid plan, so by the time I got to the point of implementing it, I found very few obstacles. Since I wanted to open my store before the fall semester started at the University of California, I needed a plan with specific deadlines that needed to be met.
I opened my first record store on a shoestring so I ended up doing things that I really didn’t like such as building all the racks and cabinets myself and designing the inside of the store. With the second store I built into my plan hiring an interior designer and cabinet maker. My favorite things were selecting the product and merchandising the store, so I did that myself. I believe that you should only do the things you are good at and really like doing and find others to help with the rest.
There is an obvious order when completing a plan. It’s really important to do the ‘right first thing first’. I couldn’t have the racks that held the LPs put in before I refinished the floors. The key is to have all the key tasks documented – in a spreadsheet or checklist – and in front of you at all times so you don’t get ahead of yourself. The better you plan, the easier you’ll find the implementation.
Because I had done a thorough job in the planning, the implementation was almost flawless. Sure I ran into some problems, such as ordering way too many 8-track tapes and not enough cassettes, but I was able to resolve most of the issues quickly. I was very proud of the fact that I opened my doors in time to greet the students returning to college in the fall.
My final blog in this nine-blog series looks at the things I did to measure the success of the new store.
President, Business 360 Northwest