Making the decision

decision making imageEven though I had the idea, the vision, and the goal of opening a second record store in Davis, California, I still had to make the ‘decision’ to actually do it. This step is critical because it sets things in motion. It’s where I had to look in the mirror and say: Do I really want to do this? Do I have what it takes? Am I having second thoughts? This is the place where you ‘decide’ to move forward. For me, there was no point in going any further with the goal until I could say I’m 100 percent committed to opening this store.

I’ve always enjoyed thinking about the future. But ‘deciding’ to do it was a watershed moment because I was going from the desire to the intention. If I made the decision to take the next step, I was ‘intending’ to open the store which is very different than ‘wanting’ to open the store. When people start working on goals prematurely, bad things usually happen. You might struggle with what to do next, or experience unnecessary stress. Or even worse, spend money impulsively. Don’t fly through this step without giving it enough thought. Make sure you can say that you’re really committed.

Everyone has a different decision-making process. Some of you need lots of information before you can make a decision. Others decide using their gut instinct. I had some of both. I did my homework, but I also spent a lot of time thinking about my goal. Then there came a moment where it just felt right.

This is also the time when you talk seriously with family, friends, employees, and colleagues about your goal. It’s the time to explore just what is going to happen, not only to you, but to the people around you. I had to think about how this decision was going to impact my employees at the existing store and how I was going to manage both stores. I also had to come to terms with how this was going to impact my family.

Even if you can say “I really want to do this”, you also have to be sure you have or can get the resources to make it happen. If you are having doubts, this is the place to stop. At this point, I didn’t have any second thoughts. In fact, the more I talked to people about it the more I was sure I could accomplish it.

My next blog will outline the steps I went through to plan for my new store.

–Barney Cohen

President, Business 360 Northwest


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